Embracing Sustainability: The Story Behind Our Stand Design at OSHOW24
At Optique Line, sustainability is more than a buzzword—it’s a commitment. Our recent stand design at OSHOW24 perfectly embodies this commitment, blending creativity with eco-friendly practices. Here’s a closer look at how we achieved this sustainable milestone.
We’re thrilled to share the sustainable journey of our stand design at OSHOW24. Reusing 70% of the materials from our previous Omega23 setup, we aimed to minimise waste and make a positive environmental impact. By repurposing these materials, we reduced costs while significantly decreasing our carbon footprint, demonstrating that sustainability and innovation can go hand in hand.
Beyond the exhibition, our dedication to sustainability continued. The remaining materials from Omega23 were ingeniously repurposed to refit our boardroom, transforming it into a modern showroom for our latest eyewear collections. This initiative maximised the utility of our resources as well as creating a dynamic space for internal showcases and client presentations.
Sustainability is at the core of our values. Reusing materials from previous setups minimises waste while reflecting our commitment to smarter, more eco-friendly design solutions.
The refreshed design featured a vibrant green wall and a bespoke feature wall with Memphis artwork, creatively showcasing our family of brands. These new elements added a fresh aesthetic while maintaining our dedication to sustainability. The green wall, in particular, symbolised our ongoing commitment to environmental consciousness, providing a visual and literal breath of fresh air to our stand and a perfect backdrop for selfies or an aesthetically pleasing space to sip your coffee.
Did you see our stand this year? Were you aware it was made from recycled materials? Share your thoughts with us over Instagram or Facebook.
